China’s cross -border e -commerce European market has shrunk by more than 50%!

According to reports, in the case of increasing supervision, geopolitical uncertainty and epidemic blockade, the logistics interruption, the “Made in China, Amazon Sales” model has slowed down this year after several years of growth.

A Shenzhen manufacturer sold in Amazon said that the company’s largest market in the United States and Europe has reached 30%in the past few years. At present, the company’s US market is basically stable, but the European market business has been reduced For more than half, the sales manager believes that the weak economic and politics of Europe is the main reason for weak sales.

According to analysis, in addition to the reasons for weak target market economies, cross -border e -commerce also faces high maritime costs and logistics timeliness affected by blocking policies and geopolitics at any time. Another important reason is that the requirements of foreign market regulators and platforms for Chinese cross -border merchants are becoming stricter: after Amazon began to crack down on false comments last year, Chinese merchants suffered a major blow. After the suppression, the market share of Chinese sellers in the top sellers of Amazon fell from 40% in early 2021 to 33% at the end of the year. In addition, more than 100 Chinese merchants were suppressed by PayPal and affected tens of billions of yuan.

Post time: Jun-28-2022