It is reported that Temu, a cross-border e-commerce platform owned by Pinduoduo, recently announced that it will launch a semi-hosting mode, marking a new and important step in its global expansion strategy. This new model not only provides new cooperation opportunities for cross-border e-commerce enterprises, but also indicates the innovation and change of industry operation mode.
It is reported that under the semi-trusteeship mode, the seller will enjoy greater autonomy, but the pricing power of the product is still in the charge of Temu, while the warehousing, distribution and performance of the product are managed by the seller. The launch of this model means that Temu is committed to building a more flexible and efficient cross-border e-commerce ecosystem.
It is understood that the first batch of Temu’s semi-hosting model was launched in the United States in March, and will be expanded to the European market at the end of March. This will not only provide Temu sellers with all-round support for their overseas business growth, but also be expected to further enhance Temu’s competitiveness and brand influence in the international market.
From the perspective of customer unit price range, Temu’s strategy is obviously different from other cross-border e-commerce platforms such as Shein, and its positioning focuses more on products with high cost performance. In addition, Temu has further strengthened its support in product publishing, operation management and other aspects through cooperation with Store Secret, with a view to accelerating the seller’s business development on Temu platform.
With the introduction of semi-hosting mode, Temu not only provides more development opportunities for cross-border e-commerce enterprises, but also occupies a place in the global e-commerce competition pattern. This move not only shows Temu’s profound understanding of market dynamics and sellers’ needs, but also reflects its entrepreneurial spirit of continuous innovation and breakthrough. In the future, with the further expansion of Temu in the global market, whether it can become a new star in the field of cross-border e-commerce deserves the continuous attention of the market and industry.
Post time: Mar-15-2024