It is reported that in order to solve the problem of slow growth of users, TikTok will launch a new application version-Tiktok Lite (similar to the domestic Tik Tok Extreme Edition) in Spain, which will attract more users by providing cash or coupons for users to watch videos. This new application has also been tested and promoted in France, Japan and South Korea. However, this measure is currently only implemented in South Korea and Japan, and Spain and France have yet to be launched. It is estimated that each user can earn about 1 euro per day in this way.
Although TikTok’s Spanish spokesperson did not disclose the specific start-up time of the incentive plan, the American media The Information has revealed the appearance of this application internally called “Coin App”. The purpose of TikTok’s move is to enhance its popularity among elderly users, and encourage users by rewarding points, which can then be used to reward favorite creators or redeem gift cards for services such as Amazon and PayPal. It is worth noting that underage users under the age of 18 cannot use TikTok Lite.
At present, TikTok Lite is almost the same as ordinary TikTok applications, except for the logo and the word “Lite” added on the main screen and the small lightning sign. After the user logs in, the video content he can see is the same as that in the original application. The new application will be improved by evaluating users’ consumption of content, new user registration and other behaviors to enhance the platform’s use of data.
In emerging markets, TikTok Lite is popular because of its low data consumption, which is especially important for the Internet environment with limited data usage. In Spain, the Lite version will also reduce data consumption, does not support watching or live video, and does not contain any advertisements.
In emerging markets, TikTok Lite is popular because of its low data consumption. For the Internet environment with limited data usage, the data of Data.ai in 2024 shows that in major countries in continental Europe, the download volume of TikTok continues to show negative growth compared with that of the United States. Although TikTok faces the threat of ban and the controversy about its future in the United States, its download volume almost remains in the top three most popular applications; In Germany, France, Spain and Italy, TikTok can’t even stay in the top ten. The economic incentive plan launched through TikTok Lite may bring new growth momentum to this popular social media platform in the European market.
Post time: Apr-15-2024