Temu is definitely the focus of cross-border e-commerce in the near future. After topping the list of App downloads in France and Spain, it has recently won the title of the first download in the United States. Earlier, Temu also reported that it planned to put another 30-second advertisement in the American Super Bowl on February 11th, 2024.
According to Apple’s list of App downloads in the US App Store in 2023, in the list of free app downloads, Pinduoduo’s cross-border e-commerce platform Temu surpassed a series of popular apps such as Google and YouTube, ranking first, while CapCut and TikTok ranked third and fifth respectively.
In addition, it is reported that Temu has surpassed Amazon in the average usage time of users. It is reported that in the second quarter of this year, American consumers spent 18 minutes on Temu and only 10 minutes on Amazon. In October this year, users spent 22 minutes on Temu every day, almost twice as much as Amazon. The reasons why users stay in Temu for a long time include its built-in small games that can get coupons.
Post time: Dec-15-2023