Alibaba launched Miravia platform in Spain at the end of 2022, and it is estimated that by 2026, the platform will become one of the five largest e-commerce markets in Spain.
Alibaba accelerates its development in Spain through Miravia. According to Spanish Daily, Alibaba aims to have 10,000 Miaravia operators by the end of this fiscal year.
The company’s medium-term goal is to make Miravia one of the five largest e-commerce markets in Spain in the next three years. At present, the platform has more than 1,000 brands, including well-known international brands such as The North Face, Converse and Nike, and Spanish brands such as Ecoalf, Pablosky and Salsa Jeans.
In fact, Ali has always attached great importance to the Spanish market and regarded it as an outpost to enter the European market. Under this goal, Ali has successively laid out two platforms, AliExpress and Mirava, in Spain. Both of them have also performed well in active promotion, gradually expanding their influence in the Spanish market and attracting more and more local consumers.
Statista data shows that the country with the highest penetration rate of AliExpress is Spain, with a share of 38%. According to Data.ai, Mirava ranks third in the download volume of shopping applications in Spain, second only to Temu and SHEIN.
Miravia initially operated only seven categories of goods, and later expanded its business scope. At present, Miravia has 12 categories of goods: women’s wear, men’s wear, beauty, health care, home and garden, electronic products, supermarkets, sports fashion, children’s wear, toys, bags and pets. And the platform provides free delivery service for orders over 10 euros.
When Alibaba launched Miravia, the company showed its interest in Spain as one of the most potential European markets in the field of e-commerce. The launch of this platform is another attempt by China to strengthen its influence in the European market.
The latest data shows that Alibaba’s sales in the first quarter of this fiscal year were 234.156 billion yuan, 14% higher than the revenue in the same period in 2022. The company’s net profit was 33 billion yuan, an increase of 63% over the first quarter of the previous fiscal year.
During this period, according to Ali’s financial report, in the second quarter of this year, Ali’s international business income reached 3.05 billion US dollars, a year-on-year increase of 41%. In the China market, the group’s turnover increased by 12%, reaching 102.517 billion yuan, once again consolidating Ali’s position as the largest e-commerce market in China.
Post time: Aug-24-2023