Alibaba International Station: Overseas online demand increased by 33% in the first half of the year.

According to the semi-annual report of digital foreign trade released by Ali International Station, digitalization has become the biggest trend at present, with overseas online demand increasing by 33% in the first half of the year.

The data of Ali International Station in the first half of the year shows that 90% of industries have achieved rapid growth in online exports, while 91% of overseas markets have also seen an increase in online traffic. Not only do emerging markets such as Southeast Asia continue to grow at a high speed, but traditional foreign trade markets such as Europe and America have also returned to the growth track.

According to the semi-annual report of digital foreign trade released by Ali International Station, digitalization has become the biggest trend at present, with overseas online demand increasing by 33% in the first half of the year.

According to the semi-annual report of digital foreign trade released by Ali International Station, digitalization has become the biggest trend at present, with overseas online demand increasing by 33% in the first half of the year.

Roi, head of industry and business of Ali International Station, believes that the keywords that consumers are most interested in in in the second half of the year will be “beauty”, “health”, “simplicity” and “exquisiteness” based on the observation of the US retail market and platform insight.

For example, in the clothing industry, consumers prefer products that have a sense of design, comfortable fabrics and can show their own temperament. It is expected that retro style and personalized men’s wear will be popular in the second half of the year, and clothes with fashion elements will also be loved by more markets.

The outdoor travel of pets showed a hot purchasing demand in the first half of the year. It is predicted that in the second half of this year, the demand for pet products will be upgraded to “intelligent, environmentally friendly, beautiful and multifunctional”, and products such as pet boxes and intelligent pet feeding machines will become explosive.

In the field of non-consumer goods, “innovation” and “energy saving and environmental protection” are the key words in the second half of the year. Trucks and excavators are still hot-selling products, while electric cars and auto parts will continue to be popular.


Post time: Jul-19-2023