Amazon has always had a zero tolerance attitude towards brushing. Recently, according to Amazon’s official news, the company has filed a lawsuit against two brushing companies, PMNL Web and Pro Amazon Service, which are suspected of providing false praise.
PMNL Web was accused of recruiting commentators through social media, giving them a full refund after guiding them to buy Amazon products, and asking them to write false 5-star reviews. In order to make this process look more real, the company also provides keywords to reviewers to guide them to search for products before buying.
Pro Amazon Service, another sued company, provided false comments to sellers for $7.99. In addition, the company also provides other services, such as improving the ranking of comments and deleting negative comments.
David Montague, vice president of Amazon’s sales partner risk, said: “Consumers rely on product reviews when making purchase decisions. These frauds not only mislead Amazon’s customers, but also harm our sales partners. These fraudsters will pay for deliberately deceiving Amazon customers, damaging partners and abusing our platform. ”
He further pointed out: “We have a zero tolerance policy for false comments and illegal acts, and these lawsuits show our firm position on this. We will continue to track the behind-the-scenes operations of false comments to maintain a trustworthy shopping environment for consumers. ” According to Amazon, by the end of July 2023, the company had taken legal action against 120 fraudsters.
In addition, it is worth noting that Amazon will not only sue the billing company, but also actively investigate the sellers involved in billing behavior and take corresponding measures according to the survey results, including sending warning emails, restricting sales activities, suspending accounts, and even permanently banning stores. This move aims to maintain the credibility of Amazon’s .
Post time: Aug-29-2023