According to the latest data released by the EU Intellectual Property Office (EUIPO), the situation of the EU young people (15-24 years old) has deliberately purchased fake goods in recent years. 37%of the respondents have confirmed that they have at least in the past 12 months. After buying a fake, this number increased from 14%in 2019.
Although in the survey, nearly two -thirds (63%) respondents said they believed that the legal and illegal sources of distinguishing physical goods were very easy, but the interviewees who were slightly higher than half (52%) were in the past At least one fake product has been purchased online in 12 months. The most intentional purchase of fakes is clothing and accessories (17%), followed by shoes (14%), electronic equipment (13%), and sanitary, cosmetics, personal care and perfume products (12%).
Price is the main factor that promotes young consumers to deliberately buy fake physical products. Among the respondents who deliberately purchased fake goods in the past 12 months, 48%of the respondents were purchased because of their low prices of fake goods. At least one of the five people who deliberately purchased fake goods mentioned that they didn’t care whether the product was fake (27%) at all, and some people thought that there was no difference between the real goods and the fake goods (24%).
In the European Union, young people like to buy fake goods: Greece (62%), Cyprus (53%), Latvia (46%), Spain (45%), Finland (44%), Poland (44%),,, 44%), Ireland and Belgium (43%), Lithuania (42%), the Netherlands and Malta (41%), and Romania (40%). EU countries, which are relatively rarely purchased for fakes, include Czech (24%), Slovak (26%), Italy (27%), France (29%), Estonia (31%) and Croatia (31%).
Post time: Jun-13-2022