JD is landing in Europe with a fully automated robot store! We will continue to expand in Europe in the future!

It is reported that JD, a Chinese e-commerce giant, recently opened two offline retail stores called Ochama in Leiden and Rotterdam in the Netherlands. There is no cashier in these two stores, and only robots help to select and sort goods. The cost of Logistics automation has dropped, making the price of products less than 10% of the market value. JD plans to open two more such stores in Amsterdam and Utrecht in the Netherlands in the future. The emergence of JD.com in Europe poses a potential threat to Amazon, which has multiple unmanned stores in the United States and the United Kingdom.

Currently, most of JD’s revenue comes from domestic sources, but in recent years, JD has been continuously expanding its overseas business. Warehouses have been established in the United States, Europe, and Southeast Asia. By the first half of 2022, JD has about 50 Bonded warehouse and overseas warehouses worldwide, with a total area of more than 500000 square meters; JD also plans to establish bulk and return warehouses in Europe. JD launched the English and Russian versions of its cross-border e-commerce retail platform JOYBUY in 2015, and the Spanish version in 2018; But in November 2021, JD announced that it would suspend JOYBOUY’s current business and upgrade it to a cross-border B2B transaction service platform. JD is currently conducting further strategic analysis on Europe and Vietnam, and will continue to expand in the future.


Post time: Jun-19-2023