According to reports, Temu has continued to grow since it entered the European market in April this year, and EU e-commerce has previously reported the outstanding performance of the platform in Europe. Recently, according to the latest data released by data.ai, in the past three quarters, Temu has become the most downloaded mobile application in the French market. From January to September, Temu’s ranking has risen by 684 places.
According to a number of European media reports, Temu’s success lies in its low price and large investment in marketing. “Just like in a casino, the attractive price changes with the scrolling of discount coupons displayed on the screen. New notices keep appearing, informing us that we have just bought a product, or that the jeans we just clicked on are about to be sold out. In order to further promote consumption, Temu hopes that online games will enable you to win coupons, points and gifts almost continuously. Limited quantity, urgent news, announcement of potential inventory shortage, etc., Temu’s marketing is very active. ”
Nowadays, in the European society characterized by inflation, the concept of buying in large quantities without spending too much money is on the rise. Temu is not only limited to “scarcity marketing”, but also is using artificial intelligence to conduct data research in order to become more attractive. Shaun Rein, director of China Marketing Research Group, told a French media that “Temu has the ability to have the best logistics and use artificial intelligence to guide French consumers to buy the products that best suit their needs”.
Post time: Nov-06-2023