According to the latest data, compared with the same period of 2021, e -commerce revenue in the first quarter of this year fell by 3%. This decline in Europe, in the first quarter, e -commerce revenue fell 13%. This is the first time in history in 9 years; this decline has formed a sharp contrast with global online revenue increased by 69% in the first quarter of 2021.
According to analysis, the decline may be related to inflation, and the decrease in purchasing power of consumers has led to a decline in online expenditure. Global e -commerce revenue has dropped by 3%, online traffic has dropped by 2 percentage points, and the order volume has dropped by 12%. In all European countries, Spain is the only market for online sales: its online sales increased by 6%year -on -year. In 2021, the country’s e -commerce revenue achieved a 70% year -on -year increase in the first quarter. Although the current income growth is slowing down, it is the only European market in the first quarter of this year.
Post time: Apr-27-2022